Dear Blog Subscribers,

ADMA has recently launched a new blog at http://admablog.com/

Every day we will be posting the latest marketing trends, thoughts and insights from top marketers to give you a 360 degree perspective on what’s happening in our industry.

I hope that you will subscribe to the new blog and contribute by giving us your views and insights.

Latest blogs:
How to survive, adapt and thrive in the digital world
Price Discrimination
The $1m question: What is the value of a Facebook Fan?
Time-Place-Person Advertising
Rowing As One: Integrated Marketing Today
Why digital measurement doesn’t work

Thank you.

The ADMA Team 

We look forward to seeing you at the ADMA Forum 15-18 August 2011.

See you at the ADMA Stand at Retail World today, Bayside Grand Hall Sydney Convention Centre, Darling Harbour. Visit http://www.retail-world.com.au/index.html

The ADMA Digital Council held their full council presentation this morning in Sydney.

The Council discussed email and mobile market trends here and overseas, and buzz words  hyperlocal deals, QR codes, near field communication and location based services.

Thank you to our wonderful speakers from Dealsta and the Digital Council’s Executive Committee. ADMA Councils are a free member benefit for any employee of an ADMA member company. To find out if you work for an ADMA Member Company or how to become an ADMA member click here. 

Special thanks to Alterian for sponsoring the event.

The ADMA Data & Analytics Council recently held their full council meeting at the City Hotel. The presentation attracted more than 60 people across all areas of the Direct Marketing Industry. 

Thanks to our special guest speakers, Shailendra Kumar from Accenture and Ben Lever from NICTA for presenting and supplying their presentations attached. 

Click here to download:

ADMA_Presentation_1st_June_2011.pdf (2.55 MB)

Visit the blog below:
http://admaregulatory.posterous.com/declaring-war-on-hackers

Looking forward to seeing Ben Lever and Shailendra Kumar present at the City Hotel tonight - 5.30pm for a 6pm start.

For more information visit:http://www.adma.com.au/councils/upcoming-events/2011/05/31/data-and-analytics-presentation---sydney/

You’re invited to attend a Data and Analytics presentation, Wednesday 1^st June in Sydney from 5.30pm.

Special guest speaker, Shailendra Kumar will be presenting a customer analytics and data mining case study. Shailendra is a data mining guru and a pioneer in the field of customer analytics. Shailendra has worked for the top banks, retail houses and in the telecommunications industry for the last 16 years.

Ben Lever from NICTA will also be presenting on the challenges and opportunities of big data.

To join Christian Bartens for this ADMA presentation, please email councils@adma.com.au by eob Tuesday 31/5/11.

This white paper from the Relationship Marketing and Customer Management Council is about the soft sell of custom media. How to use editorial content to engage, inspire and educate. Build brands and develop one-to-one relationships with new and existing customers.

Featured within you’ll find examples and case studies from Best Western, Flora, IKEA, Lexus, McGrath Estate Agents, Medibank Private, P&O, REX, SONY and more.

Click here to download:

Content_Marketing_Custom_Publishing_White_Paper.pdf (824 KB)

Tear up everything you think you know about Social Media and join ADMA Queensland for a Social Media Seminar over lunch.

Featuring Heather Albrecht as our guest speaker. Book a ticket for yourself (and we’ll put you on a table) or better yet book for many and make it a great team building lunch for you and your clients. Includes lunch, including wine and beer.

Where and When

12:00pm for a 12:30pm start 31^st May, 2011

South Bank River Room,
Level 1 Clem Jones Promenade,
South Bank, Brisbane

Pricing

$100 inc GST for ADMA members
$130 inc GST for non members


Visit http://bit.ly/m7hRpV to book your ticket. to book your ticket.

Sponsorship

We are always looking for local sponsors to support ADMA Queensland Seminars and Events.

The successful and long-running Guru Breakfast series is your chance to start the day with insights from a direct marketing luminary.

At our first event for the year we’ll play host to special guest speaker Mathew Stewart of Sportsbet. Sportsbet is a brand notorious for tactical campaigns that test the boundaries and challenge the status quo.

Over a hot breakfast at The Royce Hotel, Mathew will talk about Sportsbet’s successful use of a mix of traditional and emerging media, including mobile, viral, call centre, email, refer-a-friend programs and social media.

Hear case studies of some crazy campaigns that have yielded great results and get Mathew's snapshot of the role he thinks DM will play in the future.

Where and When

7.00am, Tuesday 12 April

New venue for 2011
The Royce Hotel
379 St Kilda Road, Melbourne

Inclusions

• Hot breakfast at The Royce Hotel
• Tea, coffee and juice

Individual tickets
ADMA members: $75
Non-members: $99

Tables of 10
ADMA members: $675
Non-members: $891 

Visit http://bit.ly/fl3JDn to book your ticket.